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Drop It Like It's Lukewarm

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Update
Drop It Like It's...Lukewarm

Wednesday
May 18th, 2011

Not gaming related, or even nerd-related -- but have you seen Sundrop's new marketing campaign?

In their move from regional soda to nation wide distribution they must now go head-to-head with the more-mainstream Mt. Dew. They've done so by releasing a commercial that depicts an oddly dressed girl dancing through several public places while Drop It Like's Hot plays (Get it? Drop it? Because it's Sundrop!).

I actually have nothing against Sundrop. I suspect the commercial was made in hopes that it would go viral. Instead, every time I see it I never want to drink a Sundrop again.

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